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Another product that ends in Q, but this one is blue and mesmerizing. Or at least the ad is. So, you drinking to Op Art these days or what? Rate this on a six-degree taste scale of excellence on the Sweet Meter, with 5 being the top score: 5 Very Sweet, 4 Sweet, 3 Semi-Dry, 2 Dry, 1 Extra Dry, 0 Sour. We'd also like some input on the name of the product and the design of the bottle and the logo, so feel free to offer your comments. Click here to play.

Gimme a High 15!
Last week's Rate the Ad. We've got a wet and wild winner! Yes, many people complained that the umbrella isn't covering his newspaper. Yes, there were a ton of "third arm" jokes. Yes, a few people are creeped out by the whole hinged extra appendage deal, not to mention the foreboding monochromatic background — or the sinister guy himself. But this ad is expanding its capabilities to the tune of an unusually robust 61/39 Good/Bad ratio, comparing the top half of the Sweet Meter to the bottom half, with a candy-coated 40% in the Sweet Zone. Here are the results.

5 Very Sweet 9%
4 Sweet 31%
3 Semi-Dry 21%
2 Dry 14%
1 Extra Dry 15%
0 Sour 10%

And here are some of our fave responses.

4 Disarming!

2 Some more color would be nice. As a younger male designer, I'm not looking forward to the day when I suddenly wake up one morning and realize I'm color blind with another appendage growing out of me.

4 Good work — ties the visual in with the product in a snarky way. Body copy could be shortened to let the headline work even harder, but, overall, a good ad.

1 Was it Let Your Copywriter Art Direct Day at the agency?

1 If the phone does all they say it does, why would you need to read a newspaper?

4 I really shouldn't like this ad, but it fits the quirkiness of the product and makes me chuckle. It beats the Swiss Army knife cliché.

3 This one works. It's nothing special, but it works.

4 The visual drives home the product's benefit creatively, and the headline sums it up concisely.

5 Magritte would be proud.

3 I would have made the product bigger, because it's the only splash of color in an otherwise gray scheme.

1 Completely distracted by the creepy third arm. When I got down to the product, I wondered if it was so complicated to use I would actually need a third hand.

1 OK, the phone has hinges. That doesn't give you an extra arm.

0 If the phone is that good, why would I be standing in the rain reading the paper looking like a three-armed freak?

4 Finally, a high-tech ad with a concept. But where's the rain?

5 I like the black and white contrast — very nice to see something new, and the product and the ad make me think of The Matrix.

5 This is a clever, relevant concept that actually gets readers into the body copy. Great use of a gray palette to draw eyes to the color screens of the product. Three thumbs up!

4 This one's got legs! Excuse me, arms!

1 When did Lance Armstrong decide to take on the role of Inspector Gadget?

0 What is this ad for? I can't even get to the copy because I'm too weirded out by the hinged arm. Make it stop!

5 Great way to show the ergonomic nature of the phone. The ad makes you look twice, the art direction is immaculate and the copy is short and sweet. Outstanding.

1 Holding an umbrella while reading the paper is actually something I can do without bringing out my hinged third arm.

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