QUESTION OF THE WEEK: Rate the Ad

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table border="0" width="10" align="left" bgcolor="ffffff"> Speak Now Or Forever Hold Your Peace American Airlines knows why you fly. Maybe they also know why there's no baggage on this carousel. Are you prepared to marry this ad, or at least spend the night with it to see what it looks like in the morning? Rate it on a six-degree taste scale of excellence on the Sweet Meter, with 5 being the top score: 5 Very Sweet, 4 Sweet, 3 Semi-Dry, 2 Dry, 1 Extra Dry, 0 Sour. And feel free to offer your comments on the photography, the art direction, the copy, the concept, the logo, the typography, whatever. Click here to play.

Something's Fishy
Last week's Rate the Ad. Well, don't tell Zorba, but this ad for Greece went straight to the bottom of the wine-dark sea, never to see another rosy-fingered dawn. An abysmal 30/70 on the Sweet Meter's Good/Bad ratio — comparing the top half of the meter to the bottom half — with a Homerically tragic 47% in the Grimace Zone, could make a Spartan break down and cry. There was, not surprisingly, much confusion concerning this female figure. Questions that popped up repeatedly include: What does a mermaid have to do with Greece?; Why is this mermaid flying?; or, alternately, Why is this siren swimming?; Is this Atlantis, and is Atlantis part of a tour of Greece?; and the ever important, What happened to her nipples? The Surgeon General-style copy box didn't go over too well, either, even with nonsmokers. Anyway, here are the results.

5 Very Sweet 4%
4 Sweet 13%
3 Semi-Dry 13%
2 Dry 23%
1 Extra Dry 23%
0 Sour 24%

And here are some of our fave responses.

2 I don't have a myth. Maybe I'm the only one. Am I normal? Help me.

1 If my fantasy was to sleep with a mermaid in the Parthenon, this ad might communicate something to me.

0 Come to Greece, where giant flying mermaids have no nipples.

0 Someone tell the art director to slowly and carefully back away from Photoshop.

1 For anyone who's been to Greece and been pickpocketed like a god, it rings so true.

4 A flying mermaid? I don't get it, but I like it.

1 My mom describes this sort of thing with the phrase, "A dog from every neighborhood."

4 I get it and I like it, but the body copy is unnecessary — it takes away from the mystical feel of the ad.

3 The concept is cool, but if text is going to figure so heavily they should hire a copywriter.

1 I honestly thought it was a cigarette ad.

3 There's a fundamentally good idea somewhere in here that just wandered off the trail into florid copy. As for the visual, even with the hyper-emphasized columns, I still think "Pantene!"

4 Other than wondering why a mermaid is hovering in the sky instead of floating in the Aegean, I find the ad appealing. And it has a great logo, too.

2 You know, I try to stay current with these things — when exactly did the Parthenon end up underwater?

0 Was this written by an English-speaking copywriter?

1 If I wanted a myth, I would've finish reading The Odyssey in high school.

1 It does nothing to draw me to Greece, which is absolutely beautiful. It did, however, make me want to go to Caesars Palace in Vegas.

0 Of all the incredible attractions and things to do in Greece, you’re selling me with Atlantis. Brilliant.

2 The copy is about as smooth as Medusa's hair.

1 Is phrasing like "And in amongst them sits your own" supposed to evoke the Lord Byron in us? It doesn't.

2 I wanted to visit Greece more before I saw this ad.

5 Regardless of how lame and boardroom it seems, it's a beauty of an ad that will sell people.

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