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Diet Coke is doing a carbonated "sass" thing. Does this wink get your nod? Rate the ad on the Sweet Meter's six-degree taste scale of excellence, with 5 being the top score: 5 Very Sweet, 4 Sweet, 3 Semi-Dry, 2 Dry, 1 Extra Dry, 0 Sour. And feel free to offer your comments on the photography, the art direction, the copy, the concept, whatever. Click here to play.

Hey, it's Traction Jackson!
Last week's Rate the Ad. We've got another winner! Acura goes a revved-up 75/25 on the Sweet Meter's Good/Bad ratio — comparing the top half of the meter to the bottom half — with a gas-guzzling 53% in the Sweet Zone. Yes, there were quibbles. Aren't there always? Objections were raised over the fact that this piece of art is not really a self-portrait, which is to say it doesn't represent the car but rather what the car can do. Many agreed this ad would be much improved by losing the product shot, especially since it's in soporific silver. On hand, as usual, was the "Where's the USP?" crowd, to complain that any car can do this. And, of course, we got more skid mark jokes than you'd hear at the National Association of Toilet Bowl Cleaners convention. Anyway, here are the results.

5 Very Sweet 17%
4 Sweet 34%
3 Semi-Dry 24%
2 Dry 8%
1 Extra Dry 7%
0 Sour 9%

And here are some of our fave responses.

4 I like the fact that this ad for a car looks nothing like an ad for a car.

4 This must be the famous Jacura Pollock rubber painting I'vee been hearing about. I like it.

1 Tired, derivative and bland, which is exactly what the Acura brand has come to epitomize.

3 Great proto-Pollock visual, but showing the product makes it just another car ad.

3 Nice idea, but a Much better tire ad than a car ad.

5 Even David Ogilvy would love this one.

3 Nice layout, but the concept's lacking; I could've made this piece of art with my '94 Ford Escort.

4 Dude! That's my car!

4 Fun and playful. Makes me miss doing power slides with my Big Wheel.

3 I wish the art theme had been carried through better to the car photo and the copy. It would have been a stronger finish to a good visual start.

0 Welcome to the world of borrowed interest.

2 Is there a rule that says only silver cars are allowed to appear in ads? I'm already too bored with whatever car it is to look at the copy or the art direction.

2 When elephants and gorillas paint, it's cool. When a car does it, it looks more like a failed attempt at parallel parking.

0 Just what I look for in a car, accelerated tire wear due to low-cost suspension and drive train. What next, oil splatter?

5 Clean and simple — and isn't this why we drive performance cars?

3 Maybe if the "painting" had been more than a bunch of random, boring straight lines. The few curves aren't really enough to show much of that touted exhilaration.

5 Clever stab at the art world. "A 5-year-old could make that!"

4 Funny copy, and a fresh spin on a reused idea.

2 It just makes me worry about how much the tires must cost.

3 Cool, but artists are supposed to drive black cars.

4 Given the utter unoriginality and ever more desperate attempts at creativity in the category, this fares really well.

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