QUESTION OF THE WEEK: Rate the Ad

Published on .

Most Popular
Two Lobes Up?
Well, we did an ad about a woman's eye (see below), so now we'll do one about a woman's ear. Are you liking this Sony ad like no other? Rate it on the Sweet Meter's six-degree taste scale of excellence, with 5 being the top score: 5 Very Sweet, 4 Sweet, 3 Semi-Dry, 2 Dry, 1 Extra Dry, 0 Sour. And feel free to offer your comments on the photography, the art direction, the copy, the concept, the logo, whatever. Click here to play.

Few Claps for Cyclops
Last week's Rate the Ad. OK, we were about due for a loser, and we got one big time. This ocular misfortune went 26/74 on the Sweet Meter's Good/Bad ratio — comparing the top half of the meter to the bottom half — with an iris-wilting 52% in the Grimace Zone. Comments generally fell under one of two themes: the monocle, which frequently led to Colonel Klink and Mr. Peanut associations; and general eye ailments, which most often led to pinkeye. There were also a number of advanced grumblers who complained about the model's skin, somehow discerning acne. A note of special thanks to the finicky guy who was upset about "the schmear of white across her filtrum." There are some people, by the way, who liked this ad just fine, and we have no reason to believe any of them are ophthalmologists or dermatologists. Anyway, here are the results.

5 Very Sweet 3%
4 Sweet 7%
3 Semi-Dry 16%
2 Dry 22%
1 Extra Dry 26%
0 Sour 26%

And here are some of our fave responses.

2 Mr. Peanut's sister goes clubbing.

1 Oh, girl! Don't rub it, it'll spread!

1 What's in the can, toothpaste?

0 This gives me gass.

2 I've seen porn sites that look similar to this.

1 The only connection between the model and the product is that both are unnatural.

4 It's Sweet for no reason other than she's cute. She is sassy. Seems like it would appeal to potential Diet Coke drinkers.

1 How is she sassy? A wink is sassy? Lame!

2 Is it still called a goiter when it's on your eye?

2 It's the start of a dumb-blonde joke.

2 If it weren't for her hair, this would feel right at home in 1952.

0 "Sassy" — isn't that a word (not to mention an idea) from the '60s? Does Coke really think this will connect with today's teenagers?

1 "Hooogaaaan! Where's my Diet Coke?"

5 The upbeat and happy tone is appealing to women and girls, and it "allows" them to use their sass. It's perfect for summertime.

4 I like the simplicity and exclusive "membership" feel. I want a freaky bubble pirate patch!

5 Ads just don't get any more appealing than this. Pass me a Diet Coke, please.

4 Great ad, except for the tautological text around the bubble. Fortunately, it's virtually unreadable.

5 Nothin' like an attractive woman with her mouth open.

1 As an avid Diet Coke drinker, I have to say I just don't get this angle at all.

4 Beautiful. The blue background calms me down, the glossy red lips rev me up and the tension of the half-in-the-shot can is great.