QUESTION OF THE WEEK: Rate the Ad

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Two Tusks Up?
Did you hear the one about the showgirl and the elephant? For those of you with crappy monitors, the fine print tells us this is called "La Stella Grande" and the website — the URL is also in the fine print — says this image "recalls the fantastic grandeur of Italian posters and modern high-fashion taste." What do you say? Rate the ad on the Sweet Meter's six-degree taste scale of excellence, with 5 being the top score: 5 Very Sweet, 4 Sweet, 3 Semi-Dry, 2 Dry, 1 Extra Dry, 0 Sour. And feel free to offer your comments on the photography, the art direction, the concept, the logo, whatever. Click here to play.

Carry On, Cleo
Last week's Rate the Ad. Sony's got the right angle on its dangle, going an excellent 64/36 on the Sweet Meter's Good/Bad ratio — comparing the top half of the meter to the bottom half — with a Q-Tip-top 46% in the Sweet Zone. Among the grumblers — and there are always grumblers — ear lobe rippage was a major concern, of course, as was the apparently tender age of the model, especially in light of her peculiar eye makeup. The too-familiar tagline came in for some bashing as well. And there are plenty of iPod loyalists who just can't deal with the idea of a competing product. Anyway, here are the results.

5 Very Sweet 24%
4 Sweet 22%
3 Semi-Dry 18%
2 Dry 15%
1 Extra Dry 11%
0 Sour 10%

And here are some of our fave responses.

5 Hot. Clever. Now. Love it.

3 I can't get past the 13-year-old with the slutty makeup.

5 I like how the text lights up her neck and follows the contour of her face. Nice attention to detail.

3 She'd look better with an iPod.

5 Very original for the electronics category. The model doesn't overwhelm the product — a nice change from the Paris Hilton burger-style ads.

0 Sony as a pseudo-earring on a barely legal girl doesn't make me feel anything but a gag reflex.

2 All this says is, Don't buy the product because the earbud cord is too short.

1 me.no.like.

0 An iPod shuffle with Hummer's strategy line?

3 Nice to see Liz Taylor's Cleopatra eye-wings making a comeback.

5 Made me curious enough about the product to actually go to the URL.

2 I have a bit of an issue with a 13-year-old girl trying to look like an 18-year-old, and the words "You know you want me" having a double meaning. Cool technology, though.

5 Great composition, color coordination, beauty and sheer coolness. The ad instantly conveys the product in action, it's size, hipness and sexiness.

0 Is that a GPS tracker for a Russian teen sex slave?

2 I'd be more impressed if she were concealing it in the palm of her hand or in a tiny pocket so I'd know that I could easily hide it from the thugs on the NYC subways who have taken to stealing iPods.

4 Damn, my daughter is not leaving the house wearing that thing.

2 OK, so Sony endorses ear piercing? Is that what this is telling me? The organic "lit from within" part is very cool, though.

5 I absolutely love everything about this ad.

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