QUESTION OF THE WEEK: Rate the Ad

Published on .

Two Balconies Up?
Travelocity. Does this ad have you booking a flight to Gnome, Alaska? Rate it on the new, improved Rate the Ad-o-mometer's six-degree scale of excellence, with 5 being the top score: 5 World-changing, 4 Outstanding, 3 Good, 2 Forgettable, 1 Actively annoying, 0 The worst. And feel free to offer your comments on the photography, the art direction, the copy, the concept, the tagline, the logo, the lil' guy with the dangerously pointy hat, whatever. Click here to play.

They're Right, It's Not Perfect
Last week's Rate the Ad. There were very few happy campers commenting on this Camper ad. Rarely has anything so innocuously crunchy been so rudely bashed. This discharge of electrostatic anger bordered on the homicidal — there were actually a couple of suggestions, re the gunlike finger, of shooting everyone associated with this execution. The "earth energies" USP was laughed at, the "loser" hand sign was frequently despised, and absolutely no one could tolerate the painfully modest tagline. So this ad is hobbled with a remarkably dismal Good/Bad ratio of 26/74 on the new, improved Rate the Ad-o-mometer — comparing the top half of the scale to the bottom half — with a wicked 55% in the bilgelike lower tiers, now known as the Hate Cellar. Anyway, here are the results.

5 World-changing 2%
4 Outstanding 10%
3 Good 14%
2 Forgettable 20%
1 Actively annoying 22%
0 The worst 32%

And here are some of our fave responses.

1 I just got back from a week's hiking and camping in Big Sur, but I just don't get this.

0 It reads like it was translated from the Japanese.

0 I don't know what to say. I have no idea what is being advertised here. Is that bad?

0 I'm running, not walking, away from this one.

1 This ad will only work on hippies who buy UGLY shoes.

1 Camper, where bowling shoes go to die. So why is this a good thing?

4 This ad rocks! Everything about it is great, but I would've included a website.

2 Did Wes Anderson art direct this ad?

1 A New Age shoe with a 1950s ad? If I walk in a puddle, will I get shocked or spontaneously combust?

0 This ad has four taglines scattered about the page and they all work against each other to make zero sense.

0 I wish the illustrated hand was really a gun and the little red button was the office where this ad was spawned.

2 The shoe may be in contact with the earth but was the AD in contact with the writer?

0 When did Tom Cruise start a shoe line?

0 I don't even consider this an ad.

1 I gotta hand it to the folks at Camper. It takes enormous balls to make an ad this bad and then put a big old "loser" hand signal in it, too. Wow.

0 I'd rather go barefoot.

1 The only thing that stops it from getting a 0 is the fact that I can see the logo.

5 I read the whole ad. I don't usually have an urge to do that.

4 I love their shoes and now their ads rock as well.

0 Remind me again why I want to be a walking lightning bolt. What advantages could being electrostatic possibly have?

1 That hand scares me.

0 Is this a Maxwell Smart speakerphone?

0 I don't think I learned anything from this ad other than they must've used Ron Jeremy for a finger model.

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