QUESTION OF THE WEEK: Rate the Ad

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Two Pods Up?
The Senseo coffeemaker allegedly makes your coffeemaker look bad. How does this ad look? Rate it on the Rate the Ad-o-mometer's six-degree scale of excellence, with 5 being the top score: 5 World-changing, 4 Outstanding, 3 Good, 2 Forgettable, 1 Actively annoying, 0 The worst. And feel free to offer your comments on the photography, the art direction, the copy, the concept, the tagline, the logo, the logo, whatever. Click here to play.

He Doesn't Represent the Lollipop Guild
Last week's Rate the Ad. Travelocity turns out to have enough creative velocity to pull a decent 53/47 Good/Bad Ratio on the Rate the Ad-o-mometer — comparing the top half of the scale to the bottom half — with a hefty 50% of votes in the good-to-blah middle tiers and very little action on either end. A lot of "I want what they're drinking" comments, though the gnome got far more attention than the ad; opinions differ on the little man who wears his belt across his chest, though those who'd like to send him on a one-way trip to hell appear to be in the heavy majority. Anyway, here are the results.

5 World-changing 5%
4 Outstanding 19%
3 Good 29%
2 Forgettable 21%
1 Actively annoying 21%
0 The worst 5%

And here are some of our fave responses.

1 Clearly, this couple's on PCP.

4 Great concept, really gets the company message across. Plus, who doesn't like gnomes, so little, so cute.

3 I want to punch that gnome in the face. Nice combo of art and copy, it leads you into an answer. The denim-like colors on the bottom come across very well. I still want to punch that gnome, though.

3 Gnomes can sell just about anything!

1 The gnome must die! If I see him again, I will smash him into pieces myself! ARGH! And sorry, but people comfortably and happily floating in the sky don't suggest displeasure or discomfort.

1 That garden gnome is the most annoying thing since the Energizer Bunny. It just keeps sucking and sucking and sucking ...

0 Three words: fuck, what and the. SHIT, I just noticed the freaky little elf ... oh, no ... my eyes!!

1 I can't get past the photo of the couple who look like they're doing the "Walk like an Egyptian" dance.

4 Great ad for what's becoming a given for Travelocity. It almost even makes me like that overdone lawn gnome again!

4 Catches my attention, makes me want to read the copy and provides instant recognition from the travel gnome.

2 Effective. To the point. But kill the gnome now, or I will.

1 The copy says to call if you have a problem, but it doesn't give a phone number.

Totally fresh and to the point!

1 In Holland, there's actually a law in certain cities to prevent people from putting those gnomes in their garden. They're considered urban harassment.

1 "Please remember our name because we're the ones who DON'T do what this confusing image is all about." Yeah, that'll work.

3 Most of us have had the disappointment of not getting what we thought we were going to get on a "dream" holiday, so I could relate immediately.

4 Love the art direction, but I'm a little put off by the hypnotic gnome and the vaguely sinister "You'll never roam alone" tagline.

1 But since it looks like their invisible balcony is just as much fun as a real one, what's the problem?

4 The gnome is as annoying as Clippy, the Microsoft paper clip, but I do like the ad. Cut off the lower left corner and it's a winner.

1 Simple and potentially fruitful concept, but the message is unclear without reading the body copy. Visually, their prized balcony view consists of a bland sky and hurricane winds.

0 I hate that gnome more than child abuse.