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Food, Glorious Food?
Are you merrily singing along — and eating along — with this Song Airlines ad? Rate it on the Rate the Ad-o-mometer's six-degree scale of excellence, with 5 being the top score: 5 World-changing, 4 Outstanding, 3 Good, 2 Forgettable, 1 Actively annoying, 0 The worst. And feel free to offer your comments on the photography, the art direction, the copy, the typography, the concept, the logo, whatever. Click here to play.

Wyalusing is Winning
Last week's Rate the Ad. Pennsylvania's Route 6 must be the road to Rate the Ad glory. Fall is bigger there, and so is the top half of the Rate the Ad-o-mometer, as this seasonal stunner pulls a Good/Bad Ratio of 82/18 — comparing the top tiers of the scale to the bottom tiers. Nothing could stop this ad — not the clutter, the drab leaf, the mysterious pinned-up badge, not even the irrelevant presence of the governor's name, which infuriated just about everyone. Special Nitpicker of the Week Award for this comment: "Good image, but it has a telling flaw. The car's driving against the flow of the 'exit' ramps, perhaps indicative of the fact that it's not worth stopping." Anyway, here are the results.

5 World-changing 3%
4 Outstanding 34%
3 Good 45%
2 Forgettable 16%
1 Actively annoying 2%
0 The worst 0%

And here are some of our fave responses.

2 I don't get the giant leaf. Who wants to pay $59 to remind themselves to rake?

4 Love it. Evokes even the smell of autumn.

2 Congratulations on successfully removing all emotion from a subject rife with rich visual opportunity.

3 Best part of this is the road/vein duality, but what's with the plastic badge holder gimmick? I don't get it.

3 Really cool, but the body copy is not only unnecessary, it's holding this ad back from being outstanding.

3 Love the car, it makes the point and would have been enough. Not sure the pinned-up ... what's that supposed to be? ... works for me. But it did get me to check out their website.

2 The monochromatic brown leaf belies the proposition that Pennsylvania is beautiful. A colorful, interesting leaf is essential for making this ad work.

5 I'd love to drive on a super-huge leaf.

1 Who wants a bigger fall?

5 Makes me wanna drive there — and I live in California.

2 Nice leaf, but these Pennsylvanians could learn something about minimalism by visiting the Amish.

4 I'm a sucker for giant leaves and itsy bitsy cars.

4 Beautiful and eloquent copy matched with a great layout and visual design.

3 Swell ad, but why do these state things always have to have the governor's name in them? It makes the states look like Third World dictatorships.

2 A clich├ęd idea and too many elements to take in.

4 I love fall. I love leaves. This ad is meant for me, and I love it.

3 Good call making the leaf the hero. Bad call trying to fit the whole state in the copy.

3 Nice! I like the road map leaf but I'm not too crazy about the way the copy is implemented. They use name badges in the forest now?

2 It falls short, just like this pun.

3 Other than the fact that an ugly, scary plastic tag with so-so copy is competing with a beautiful leaf, the concept is kinda groovy.

4 Creative idea and great use of design. I want to drive on a leaf!

0 What the hell is going on here? Way too many thoughts crammed in one ad! Why does the big leaf/highway concept have to compete with a document pouch? Pick an idea!

4 Major points for brilliant, gorgeously textural leaf-road, $59 rooms in your face and general concept. Points off for mentioning practically unpronounceable town names. C'mon, gimme something I can say!

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