QUESTION OF THE WEEK: Rate the Ad

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Two Fajitas Up?
Hey, a MasterCard "Priceless" ad adapted for — you'll never guess this — the Maxim Man! Are you raising two big cups of cheer to this ad or does it leave you chilly? Rate it on the Rate the Ad-o-mometer's six-degree scale of excellence, with 5 being the top score: 5 World-changing, 4 Outstanding, 3 Good, 2 Forgettable, 1 Actively annoying, 0 The worst. And feel free to offer your comments on the art direction, the photography, the copy, the typography, the concept, whatever. Click here to play.

Had Milk!
Last week's Rate the Ad. This GameCrazy.com ad did more than pretty okay. It was, as many entrants noted, crazy good, pulling a Good/Bad Ratio of 58/42 on the Rate the Ad-o-mometer — comparing the top tiers of the scale to the bottom tiers. This despite many comments that the art direction leaves much to be desired. There are some strict constructionists, in fact, who are infuriated by the layout and particularly by the logo/tag at the top. The fun faux cereal names, however, carry the day, though, as always, there's no consensus on anything. There are gripers who think the names of real videogames should be on these boxes, and there are other gripers who think something far more Xtreme is needed for this target than cereal testing. Special Nitpicker of the Week Award to the person who's been oatsy doting on the dictionary, complaining that Squirly Puffs is "misspelled," and should by Squirrely Puffs. Anyway, here are the results.

5 World-changing 3%
4 Outstanding 17%
3 Good 38%
2 Forgettable 20%
1 Actively annoying 15%
0 The worst 7%

And here are some of our fave responses.

4 Very quick read, visually sound. Hits the target right on.

1 hate the tagline "We understand," it's overused, and the image of a dorky kid eating all that cereal is stupid and annoying.

1 Not only am I totally distracted by the cereal called Pretty Okay, but I'm trying to figure out why the hell I'd need to bring my own milk to a videogame store.

3 Cute. The visual draws you in enough to read the copy for the payoff.

2 I must admit, I'm not really seeing the connection between cereal shopping and buying games. One concludes the creatives must have missed the most important meal of the day.

3 I love the kitty with the monocle. Classic.

4 Great way to portray a great concept — as a matter of fact, I would like to try games before I buy them. Everyone's been burned by a game that looked cool on the box graphics but stank once you played it.

2 I don't quite see this one stopping the pixel generation in its tracks.

3 I wish he was doing that thing the wine geeks do, you know, tasting it and then spitting it out. In this situation, it'd be even better if he were gacking it up after every spoonful, 'cause you know all dweebs love a good powerboot.

4 What, logo not in the lower right corner of the ad? You can do that now? That's crazy good!

0 Grossing out with food is never cute or hip or funny — it's just gross. The type is tired, almost as tired as the industrial layout. And at a glance, I don't immediately make a connection to games or gaming.

3 The kid's face really makes this ad for me.

4 Couldn't be more on target. The kid is dead-on, great casting. The cereal boxes are great, too. Copy is simple and to the point. All that needed to said is there.

2 Great job of burying real news (try any game free) under a compost heap of borrowed interest.

4 I was going to dis this ad because it's just so butt-ugly; but then I realized that ALL THE CEREAL BRANDS ARE MADE UP and I had to genuflect to the sheer weight of effort here.

2 This would have worked if they used Pop Tarts. Gamers like Pop Tarts. Cereal is too much work; come on, he's using a bowl, a spoon and milk?

4 Great use of cereal, as it's a mainstay in any videogame geek's diet. I like the parallel in products, and the copy is simple. Well done.

3 Clean, to the point. But is gray the best color they could come up with? Very boring and bland, dragging a potentially outstanding ad down to merely good.

2 Games are extreme. Couldn't they come up with a more extreme case of try before you buy? Like maybe a hooker or something?

0 Hope the kid in the ad doesn't choke on the mega-Photoshopped spoonful of cluster turd.

5 Duuuuude! Other than the fact that the tagline made me think of William Shatner, this is friggin' brilliant.

2 You know what struck me? All the work that went into the fake cereal boxes, contrasted with no effort whatsoever made in the blah layout.

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