Rate the Ad

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This week's Rate the Ad. Well, look what Svedka's bringing to the table. An ad for the upstart Swedish vodka, as seen in the "PM" guide to New York's nightlife insert in Paper. Rate it on a six-degree taste scale of excellence on the PrintCritic Sweet Meter, with 5 being the top score: 5 Very Sweet, 4 Sweet, 3 Semi-Dry 2 Dry, 1 Extra Dry, 0 Sour. And feel free to write in your comments, about the art direction/photography, the copy, the concept, the brand, whatever. Click here to play.
Tray Chic?

Tidy Bowl Man?
Last week's Rate the Ad. This ad for The Suffering didn't suffer much at all on the PrintCritic Sweet Meter. In fact, it's the highest-rated ad we've yet presented, with a Good/Bad ratio, comparing the top half of the meter to the bottom half, of 60/40. As is usually the case, there's a fifth of pollees who outright hate the ad, and this one really brought out the hand-wringers, but this baby pulled an unprecedented 35% High 5. Congratulations to Midway for going all the way — and putting the seat down. Here are the results.

5 Very Sweet 35%
4 Sweet 13%
3 Semi-Dry 12%
2 Dry 10%
1 Extra Dry 10%
0 Sour 20%

And here are some of our fave comments.

0 A stupid ad for a stupid game played by stupid people.

4 A head in the head! A perfect concept for gaming extremists.

3 This repels the sensitive ad aesthete in me as much as it will appeal to the inner lust most gamers have for gore. So it balances out to a 3.

0 I don't believe all the talk about kids being desensitized to violence — and then I see this.

4 It will successfully attract and motivate its intended audience. Just pray your fast-food ad doesn't run next to it.

0 At the risk of sounding like my parents, what is this world coming to?

0 Why does the advertising and design industry give this type of trash recognition? This is one of the reasons this industry is not respected, and this is why some clients treat the industry like garbage.

5 Nothing says "play me" like a head in a toilet.

0 What are we saying to children these days? Is it absolutely necessary for us, as advertisers, to show such violence in an ad to sell a product? It is one thing for parents to allow their children to play these games; it's another to serve them horror on a silver platter.

4 You can say a lot of things about this ad, but "off target" is not one of them. Every gross-out-obsessed teen is going to be interested in this game.

5 Simply great. The whole noir feel had me wanting to watch Dark City again. Minus the frame insets, I could see this as the must-have dorm poster.

0 Just the thing for future Dahmers and Gacys to play on their little TVs.

1 No serious gamer would want to go out and spend money on a game promoted with a severed head floating in a toilet.

5 Awesome! But it would have been better if the water in the bowl was blood.

0 The fear. The violence. The horror. The really bad copywriting and art direction.

2 I was trying to enjoy a piece of Laffy Taffy!

5 How many clients let you get away with a head floating in a toilet?

4 Artistically speaking, what does art have to do with it? Its a go-get-'em action game with absolutely no brainpower needed to complete. This is just what the doctor ordered.