The production arm of the Swedish interdisciplinary collective turned out some of the year's most exciting digital treats, including Ibis "Sleep Art," alongside BETC Paris. The project utilized ACNE's "Dreambox Technology" to turn people's dreams into a work of art. The tech used data-sensing beds to translate guests' various sleep data like movements, temperature and sound into robot-created paintings.
The company also teamed with CLM BBDO on one of the more unusual interactive videos of the year, ALB's "Golden Chains." In the clip, the French musician put his real-life belongings on sale, and viewers could click through to purchase the goods on various e-commerce sites.
ACNE also brought fashion to new digital heights for adidas and Yohji Yamato's line Y-3 along various platforms, including a new site, social media channels and an interactive livestream of the Y-3 Spring/Summer fashion show. The company also pit football players against machines for an online game out of BBDO promoting GE's tech presence at the 2012 Super Bowl.
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