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Standout: The Directors Bureau

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Target has already made a name for itself as patron to some of advertising's most visually intriguing spots, but The Directors Bureau and Patrick Daughters added even more dimension to the retailer's oeuvre with his fantastic autumnal dreamscape promoting the brand's Fall collection, created out of Partners and Space. On the other end of the spectrum, Sam Brown literally scared us out of our skivvies with the menacing "Do What Light Does" featuring Robert Griffin III for adidas and 180 Los Angeles.




Mike Mills leveraged his distinctive design sensibility to illustrate the possibilities of a connected universe, for Cisco and Goodby, while Roman Coppola steered a major branded content effort, the Intel and W Hotels, "Four Stories" short film competition.



The company also saw some exciting new talent additions, including Wes Anderson, who came on board from Moxie in August, Creativity 50 honoree Graydon Sheppard of "Shit Girls Say" fame and music video pro David Altobelli. 2012 also saw the return of production vet Lisa Margulis. Formerly of MJZ and Epoch, she signed on as Managing Director/Executive Producer and had started her career at TDB and HKM.

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