The day Derrick Rose, the star of the Chicago Bulls, tore his ACL and ended his season, the world stopped for the city. Adidas tapped into this pivotal moment beautifully for "Wake Up," out of 180 Los Angeles, a campaign and documentary film that was one of the high points of Imperial Woodpecker's 2012.
Wall was also charged with the difficult task of reintroducing the Lincoln brand to the world. Along with specially created agency Hudson Rouge, he worked on the flagship commercial for that relaunch, a nicely filmed series of shots that combined images of Abraham Lincoln with a look at how the cars are designed and assembled.
Director Simon McQuoid also gave us another nice piece of work with "The All-Star" for Playstation, which combined all the stars of the Playstation world and got them to duke it out -- like you could in the game itself.