As the role of programmatic buying and selling in digital advertising continues to grow, issues surrounding viewability and verification are moving to the forefront. This white paper looks at the current state of and future prospects for programmatic in a digital ad industry increasingly defined by viewability and verification. Brought to you by RhythmOne.Learn more
BBH has joined forces with talent manager Scooter Braun's SB Projects to launch a production company, The Creative Studio ("TCS"). TCS will be based in Los Angeles and led by Scooter Braun and Pelle Sjoenell, Chief Creative Officer of BBH Los Angeles. The aim is to create BBH and SB Projects content for clients, including music videos, commercial work, B-roll and marketing/promo videos. The studio is also working directly with new brands to incubate launch strategy, design, creative and production.
Brand New School has signed British director Ahmet Ahmet to its roster. Ahmet, an established feature film, broadcast and commercial director, has worked with brands including Mercedes, BMW, Nike, Honda and Apple. He began his career as a director for BBC before moving to Los Angeles, where he worked as a creative director for Imaginary Forces. He then moved to Prologue before striking out on his own and he is also the co-founder of Workhaus Studio, through which he has been commissioned to design illustrative and typographic-based projects for publishers and media companies like Penguin Books, Channel Four and The British Arts Council. He has received awards including BAFTA, The Royal Television Society and D&AD.
Envision Media Arts has signed director Nicholas Peterson to its roster. Peterson has directed spots for clients including CVS, Ford and Chrysler, with his latest Chrysler spot launching the Chrysler 200. His new short horror film, "The Visitant, "will be hitting the film festival circuit this fall. He began his career working in the visual-effects industry becoming a producer on commercials and feature films such as "Charlie's Angels 2" and "The Ring."
Eleven San Francisco has hired Michael Phillips as director of digital production and creative technology. Phillips joins from Goodby Silverstein & Partners, where he led the BETA Group, the agency's internal creative-technology and digital-innovation team. Prior to that role he was an executive producer at GS&P and led digital-production teams on Google, TD Ameritrade, Nintendo, Elizabeth Arden, Specialized Bicycles and Nature's Way.
Rock Paper Scissors has hired Dave Sellars as executive producer in Los Angeles. U.K. native Sellars, who has worked with brands including Apple, Target, Nike, Coca-Cola, Gap, Calvin Klein and Xbox, rejoins the company in his new role after a period away, having originally joined in 1997.
Chicago-based production studio Vitamin Pictures has added Tim Sepulveda as technical director. Sepulveda has worked with Vitamin as a freelancer on several occasions over the past few years, most recently on a national commercial campaign for Coors. He brings experience in visual effects, animation and design through work with Leviathan, Charlex, Daily Planet and elsewhere. At Vitamin, he will act as a liaison between clients and the studio's creative team and oversee projects for a technical perspective.
Trickbox TV, a London-based video-production and broadcast-services provider, has recruited Simon Spender as a producer. Spender has experience working with agencies including Publicis and Saatchi & Saatchi. He was shortlisted for best new director at Kinsale Sharks and has worked with clients such as Bupa, Woolwich, eBookers, Bayer AG and the Guardian.