$9.7B P&G ad spending
Oscar-winning director Joachim Back has joined Anonymous Content for commercials representation and film and TV management. Back, who was previously repped out of Park Pictures, earned an Academy Award for his short film The New Tenants and has won ad industry honors such as a D&AD Pencil for Chivas Regal's "Here's to Big Bear" and a Cannes Gold Lion for Viagra's "Beep" campaign, out of Taxi Toronto, which superimposed images of the blue diamond pill over the mouths of its happy customers.
A native of Denmark, he started film career in features, working in the camera and lighting departments and as an assistant editor. His other ad work includes spots for Honda, Stella Artois, Range Rover and Audi.
Portland-based visual effects and animation comapny Bent Image Lab has opened a new office in New York City. Bent's Executive Producer and Vice President of Production Tsui Ling Toomer will head the New York office with a focus on commercial work and long form programming development. Toomer, who was recently promoted to oversee new business at Bent, will split her time between New York and Portland. Bent will collaborate and share its office space with the music and audio post production company Big Yellow Duck. The company, whose clients have included Starbucks, Nissan, Verizon, Nike, Adidas, Microsoft and Coca-Cola, opened an office in Spain earlier this year headed by Creative Director Javier Leon.
Framestore has opened a virtual reality and immersive content Studio in its New York office. Global Head of Digital, Mike Woods will be spearheading the division. The VFX company, which won an Oscar this year for "Gravity," said the division would service its agency, brand and entertainment clients across all of its U.S. and European offices, offering them everything from the creation of original VR content to direction to creative strategy.
Design-focused production company Strange Beast has signed creative/filmmaking duo Musuta to its roster of talent. Musuta comprises Jopsu Ramu and Timo Ramu, who began working together in their native Finland in 2003. Their work has included projects for brands such as Issey Miyake, Nokia and Finnair, and been honoured by D&AD, The European Design Awards and Cannes Lions.
Believe Media has signed director Abhinay Deo for commercial representation and formed a strategic partnership with Deo's own India-based production company, RDP. Deo has over 450 spots to his credit, including ads for Nike, Tata Safari, The Times of India, and the Mumbai Mirror Newspaper campaign, which won the 2012 Cannes Gold Lion for Direction. Other awards include the 2013 Clio, Bronze Lion, and six Spikes Asia Awards for a Nike campaign out of JWT India.
Pulse has signed filmmaker Oliver Würffell to its roster of commercial directors. Würffell's credits include ads for Sony, Vodafone and a recent Land Rover and Virgin Galactic spot produced by Pulse. He worked in production before he began directing full-time.
The Sweet Shop has added animation directorial collective The Frank Barton Company to its roster. The collective comprises creatives from several different facets of the film, CG, VFX, and video game industries. Formed in 2008, their work includes commercials for brands including ING, Sony, Fiat, Vodafone as well as creating the Vinamilk cows (pictured). They have also worked on feature films such as "The Matrix: Reloaded" and Ridley Scott's upcoming feature "Exodus: Gods and Kings". The collective's chief creative officer is Sergio Garcia.
Digital animation and broadcast design studio Pixeldust Studios has named Lori Butterfield as its new Senior Vice President, Creative Content and Development. Over the past seven years, Butterfield has worked with Home Front Communications, a Washington, D.C., based agency. She also spent a decade working at both National Geographic Television and Discovery Networks. Pixeldust is also expanding its production capabilities to include script-to-screen video production and interactive design, and has launched a Hispanic Market division.
Toronto-based Rooster Post has added editor Paul Proulx to its team. Proulx has worked on projects for brands including Ford, Porsche, Audi, Acura, and Procter & Gamble. Recent work includes feature length film "KAZ: Pushing The Virtual Divide" which was commissioned by Sony PlayStation and directed by Tamir Moscovici of Spy Films. Prior to Rooster, Rroulx was a film editor at Married To Giants (formerly Stealing Time) and an assistant film editor at Third Floor Editing.
London-based production company Indy8 has signed two new directors. Jake Dypka has directed commercials for Swarovski, McLaren, WWF, Lycra and Topshop and was a winner of the Cannes Young Director Award in 2012. Sam Rowland has directed films for Nike, Oxfam, Mercedes, Selfridges, Dazed & Confused and The Commonwealth Games. His film "Tired of Playing Basketball" picked up Best Film at the "This London" Short Film Competition.
NYC-based audio post-production house Sound Lounge has added Chris Afzal and Seth Phillips to its team at its Fifth Avenue location. Afzal is an audio engineer and sound designer, who began his career in 2002 at JWT. Since joining Sound Lounge, Afzal has mixed commercials for brands including Gillette, Coke, Verizon and Cadillac. Phillips, also an audio engineer and sound designer, has nearly 15 years of experience in advertising, working on campaigns for brands such as Mercedes, Google and Pepsi. He first started at Sound Lounge in 2002 as music director and casting engineer.