The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just as the holiday launching point, but also as a contributor to overall annual sales. Savvy marketers are starting early and turning to omnichannel optimization. Learn what you need to do now. Brought to you by Criteo.Learn more
MPC NY has appointed Adele Major to the role of digital and design producer. Major joins MPC following a two-year run as producer at B-Reel, where she led work for Coca-Cola, Google, Kenneth Cole Productions, Verizon FiOS and Motorola and others. Previously she worked on projects at North Kingdom, Hi-ReS!, Digit (London) and the BBC, collaborating with clients such as Chanel, Edun (part of LVMH), Helmut Lang, Nokia, and Dolce & Gabbana. Interactive projects include the "Good News" interactive billboard in Times Square for LG.
Blink has signed Nick Ball to its roster for commercials. Ball has shot work for clients including Wrigley, Snickers, Kia and Yellow Pages, with his work recognized at award shows including D&AD, Cannes, ONE Show, CLIOS, Spikes, AWARD and AXIS.
Tool has promoted Senior Executive Producer Oliver Fuselier to managing director / executive producer of live action. Since joining Tool in 2011, Fuselier has overseen projects including Clouds Over Cuba, JAM with Chrome, and Take This Lollipop, as well as spots for Go Daddy, Under Armour, Keystone Light, Mini, and AirBNB's first broadcast campaign. He has more than 20 years' experience as a producer, working with directors such as David Fincher, Mike Mills, Kinka Usher and Michael Bay.
Cavalry Productions has signed director Ben DeJesus for exclusive representation in commercial and digital work. DeJesus is known for his work in the Latino market, including co-directing Don Omar's "Reggaeton Latino" music video. He began his career at MTV, went on the start his own production company and has directed spots for Claritin, AT&T, Jack Daniels and Ford, among others.
Production company Twist has entered into a U.S. representation and production agreement with British design and film collective Tomato, giving Twist exclusive representation of Tomato directors in the U.S. market. Tomato's recently opened Los Angeles studio and New York office will be the primary partners for the Twist relationship, with close collaboration from Tomato's London studio. Along with Twist EP Amyliz Pera (pictured), Tomato members Len Dickter (Los Angeles) and Graham Brennan (New York) will lead the relationship.
Wildchild has signed Julia Knight as an editor. Knight, who joins from Cut & Run, has worked on spots for brands including BMW, Nike, Ford, Lancome, L'Oreal, and promos for the BBC. She has also edited music videos for Coldplay, John Legend, James Black, Beyoncé and Paul McCartney and fashion films for Armani, Rick Owens and Issey Miyake. She has also worked at Trim Editing, Speade Editing, Swordfish Editing and The Mill.
Über Content has signed New Zealand filmmaker Adam Gunser to its roster. His work includes a spot for the Monopoly game at McDonald's for DDB Auckland/Sydney, for which he crafted a city-size version of the board game, and Ford "Balloons," a spot for JWT Auckland that won a Cannes Silver Lion, a Gold Axis Award, and a One Show award. His first short film "Killing Phillip" had its European premiere at the Clermont Ferrand in February.
ShootersNYC has signed editor Debbie McMurtrey to its roster. McMurtrey launched her editing career at Crew Cuts and has worked at Nomad, Cutting Room and Red Car cutting spots, TV shows, campaigns and SNL parodies for clients including the NFL, Google Creative Labs, Mountain Dew, Pepsi, Comcast, the U.S. Olympic Committee and Gillette.
Chicago-based creative production studio Flavor has hired Christopher Elliott to the position of finishing/VFX editor. Elliott joins Flavor from Utopic, where he was director of finishing. He has held staff positions with Red Car/Chicago and Optimus. He worked on spots including the Esurance ad that debuted during the 2014 Super Bowl, McDonald's 2013 Super Bowl spots and others for Anheuser-Busch, Jeep, Miller Lite, Nintendo and Reese's.
Radley Studios, the LA-based content and marketing company, has hired Michelle Owens as its in-house director of business development. She has worked for clients including Electronic Arts, Disney, Amgen, Capital Group, Samsung, and IAC.