$9.7B P&G ad spending
Production company ModOp Films has signed indie short-form filmmaker director Wendy McColm. McColm's recent digital branded short for H&M "Rendezvous and Other Stories" starred French it-girl and blogger Jeanne Damas and screened at this year's Tribeca film festival. McColm, who is also an actor and has played roles in "Community" and "How I Met Your Mother," also has her own YouTube channel.
Live-action production company Passion Raw has signed Victor Carrey to its roster of talent. The Spanish filmmaker's short film "La Huida" has won over 80 awards internationally and was selected for screening at over 200 film festivals around the world. Carrey has directed commercials for clients including Axe, SEAT, Coca-Cola and Visa, and is currently working on his next short film, "Poor Sailor," which is being co-funded by Canal+ and Spain's Medina Del Campo Film Festival.
Director Ramaa Mosley is one of the founders of Adolescent, a new youth-driven production company. Adolescent is a satellite venture of Splendid and Co. (formerly known as Trio) helmed by creative director Mosley and executive producer Hope Farley. The company soft-launched in February and projects so far have included a spot for Smarty Pants Vitamins directed by 14-year-old Lily Eliana Walsh. Adolescent director Tim White and directing duo Nautico have both been nominated for this year's Cannes Young Director Award and new signings include filmmaker Andrew Droz Palermo.
Executive producer Diana Payer has launched Motion:Content, a commercial production company based in Dallas. Payer has previously worked as an agency producer for Publicis and as head of production at DDB, Dallas, before becoming a production company EP. Motion:Content opens with three directors on its roster: John Adams, duo Peter & Annie, and Todd Broder.