2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more
Peter Sorcher has signed with Saville Production for North American commercial and branded content representation. The director and editor worked with Goodby Silverstein & Partners'sr autism documentary "I Want to Say". He joins a roster of veteran commercial and Hollywood directors including Bryan Singer ("X-Men"), Paul Haggis ("Crash") and Martin Campbell ("Casino Royale.")
Los Angeles-based music video production house Doomsday has launched Ninja, a collective dedicated to commercial and new-media work. Doomsday owner and executive producer Danielle Hinde will remain at the helm with support from executive producer Jamie Miller.
Kris Merc has joined production studio Humble TV as creative director. Mr. Merc is based in New York and has previous visual effects, motion and design experience as a director at 1st Ave Machine and creative director at Chrlx. Most recently he freelanced at PSYOP and The Mill. His current focus is on live action, directing music videos and mini-documentaries for music artists. In addition to creating the Shark Week logo, he has worked with HTC, and his former clients include Bosch, IBM, UPS, AT&T and Nike.
Production company Savage has signed director Melissa Silverman. Known for bringing a comedic touch to everyday situations, she began her career working for on air promotions at MTV, but then expanded to clients such as Starz/Directv, Revlon, McDonald's and Nickelodeon, the latter for which she received an Emmy nomination. She is currently working for nonprofit organization United Way through McCann New York.