$9.7B P&G ad spending
Gerard Cantor, former EP at Believe Media, film producer Richard Gladstein and directors Paul and Leslie Dektor have teamed up to launch new production company Joinery, based in Los Angeles.
Mr. Cantor, who was at Believe Media for 13 years, will serve as managing director. Mr. Gladstein has produced feature films such as "Pulp Fiction," "Cider House Rules," "The Bourne Identity" and "Finding Neverland" and will take on the role as executive producer of longform. Veteran director Leslie Dektor will be a partner in the firm.
Founding director Paul Dektor will be joined on the roster by Rob Feng, Lasse Hallstrom, David Masters, Only Child, Bo Platt, film/motion design studio Weareflink and video artists Objective. The Joinery team will also be home to Digital Producers Peter Mertz and Alvaro Chacon. Mr. Mertz previously worked as Director of Digital at TBWA/Media Arts Lab, Zambezi and Rock, Paper, Scissors, while Mr. Chacon also worked at TBWA/MAL and Zambezi, as senior digital producer.
David Naylor and Associates (DNA) has added director and VFX Artist Anders Rostad to its commercials roster. Rostad previously served as creative director and head of video production for RAM Magazine, and has been a freelance director and VFX artist since 2010. His directorial work includes "Last Chance" for Grammy-nominated electronic artist Kaskade, a series of network IDs for Hub for the 2012 and 2013 summer campaigns, and a series of video billboards featured in Times Square for Aeropostale and JVC's New Year's campaigns.
Greg Kohs has joined bicoastal Chelsea Pictures for U.S. and international representation. Kohs was awarded ten Emmy awards during his tenure at NFL Films, which he joined shortly out of college. He has helmed spots and content for clients such as Google, Apple, Nike, Mastercard, Disney, EA Sports and Titleist. His feature films include Song Sung Blue and his imminent documentary The Great Alone. He joins Chelsea for international representation from Backyard. In the Canadian market he is represented by Radke.
Director Yann Demange and French directing collective Pleix have joined Skunk for North American representation. Demange has directed for brands including Mercedes, Grolsch, Haagen-Dazs, Johnson & Johnson and GE. He released his first feature film, '71, at the 2014 Berlin Film Festival. Pleix have demonstrated their graphic art and animation skills on spots for Nokia, Orange, Lexus, Duracell, Sony and adidas as well as the "Death Penalty" campaign for Amnesty International that won several awards including a Bronze Cannes Lion. Their recent work includes "Chain Reaction" for Mini.
Director/creative director Jake Banks, executive producer Matthew Marquis and head of VFX Guillaume Marien have joined forces to form Golden, a production and post-production company based on Abbot Kinney in Venice, CA. Golden is partnered with Guillaume's Paris-based VisualFX company, Mathematic. Banks and Marquis founded Stardust, the bicoastal commercial production company where Banks served as both owner and director before moving to Prettybird to focus on directing. His recent work has included a spot for Microsoft with CPB, as well as the Jack Daniels "Sinatra Select" campaign for Arnold Worldwide. Marquis has worked at executive producer at various companies including Fuel, Brand New School and as co-founder of Stardust. Most recently, he worked at Logan, where he drove the launch of the live action division Logan and Sons.
Flame artist Chris DeCristo has joined Los Angeles-based digital production and design company Timber as lead flame. DeCristo has freelanced for visual effects and design studios in Los Angeles including Superfad, Digital Domain, Method and Psyop. He has worked on campaigns for brands including Sony, IBM, Hyundai, Kia, HP, Lexus, Bacardi and Nike. Prior to his time freelancing, he worked at CBS Digital (CBS Television) for 12 years.
L.A. based content and marketing company Radley has promoted three of its founding partners: Kurt Spenser to chief creative officer, Antonio Cicarelli to executive creative director of design and animation, and Brandon Hill to president of television. Prior to forming Radley in 2010, Spenser served as director/creative director at Buster Design and Stun Creative where he began working with Cicarelli in 2004. Hill was formerly a producer and television executive at Media Rights Capital.