Brian Latt is moving from his role of president at Tool North America to join M ss ng P eces as a partner/executive producer. Latt, who will open an LA office for the Brooklyn-based production company, spent eight years at Tool, helping to transform it into a fully-integrated shop with in-house digital services and interactive directors. Just prior to his departure, Tool was the fourth-most award-winning production company, including twelve Cannes Lions, two Emmy awards and a Primetime Emmy nomination. Before joining Tool in 2006, he was a producer at MJZ.
B-Reel has appointed Fran McGivern as executive producer for commercials, based out of the production company's Los Angeles office. McGivern joins following a five-year stint running Acne Production in Los Angeles. Before that, she was at RSA Films, first as head of production, then as an executive producer for directors including Jake Scott, Jordan Scott, David Slade, The Malloys, and Laurence Dunmore.
Motion Theory has added five new directors to its roster: Lucas Borrás, Bo Krabbe, Daniel Reisinger, Vanessa Marzaroli, and Clément Oberto. Borrás (pictured) has directed music videos, commercials, short films and title sequences for brands such as Old Navy, Gap, Levi's, Trident, and the music group Quantic. Krabbe has worked across Europe and Asia, on projects in multiple languages for clients such as Volkswagen, Adidas and Nescafé. Reisinger is a comedy director who has collaborated with brands such as Nissan, General Motors, McDonald's, and Coca-Cola. One of his first campaigns, "Sponsor The White House," received five Cannes Lions and a D&AD Pencil. Marzaroli has worked on films for Audi, HP, Visa, Target, and many others. Her music video for Cinematic Orchestra's "Lilac Wine" won an Emmy. Oberto has directed and produced projects for luxury brands like Chaumet, Dorian Ho and Lamberto Losani as well as music videos, and films for Coca-Cola, Airbus, Areva, GDF, Novartis, and Safran.
Editor Mischa Meyer has joined the roster at the New York office of Spot Welders, the creative editorial company founded by editor Robert Duffy and executive producer David Glean. The hire marks German-born Meyer's first roster spot on an editorial company in the U.S. Meyer has edited spots and ad content for a wide range of brands, including Mercedes-Benz, Volkswagen, Audi, Jeep, Axe, Kia, Hennessey, Coca-Cola, Red Bull, UBS and T-Mobile. Recent work includes a Bacardi project for The Barbarian Group and an anti-texting PSA for the National Highway Traffic Safety Administration.
Full-service production company Shuttlecraft has launched in New York, led by partners Ronnie Koff and Dan Dickenson. Koff, formerly of Imaginary Forces, will serve as executive creative director; and Dickenson, founder of international directing collective Supergoober, will act as managing partner/executive producer. Robert Berman will serve as executive producer. The Shuttlecraft roster of directors currently includes Koff, Marc & Emma, Camille & Jean-Baptiste and Stef Viaene.
One at Optimus, the live-action production arm of Chicago production and post house Optimus, has promoted Lisa Masseur to executive producer/managing director and Sarah Wien to executive producer. Before joining One as executive producer in the spring of 2013, Masseur, who has worked with clients such as Ford, Samsung, McDonald's, Payless, Kmart and US Bank, was executive producer/managing director at Radar Studios. Wien began as an intern at Optimus in 2007. From there, she moved to operations, on-line assistant and then to One as associate producer, senior producer and now executive producer.