Back in February, you passed judgment on 12-year-old Dakota Fanning for Marc Jacobs. Let's go back to the juvie future with this American Apparel ad, found in Ocean Drive, the big glossy mag of Miami's party people. (To get a fuller perspective before voting, you may want to visit American Apparel's Provocative Ads page.) Rate it on the Rate the Ad-o-mometer's six-degree scale of excellence, with 5 being the top score: 5 World-changing, 4 Great, 3 Good, 2 Fair, 1 Forgettable, 0 Actively Annoying. And feel free to comment on the photography, the art direction, the brand, whatever. This is not a bad scan, by the way; the b&w photo is that grainy. Click the ad to play.
Last week's Rate the Ad. Generally, you can't get a consensus on anything around here, but just about everyone agrees this is the "Uma Thurman as directed by Quentin Tarantino" of pedicures. The feet are another story. But for a handful, if you'll pardon the phrase, of discerning foot fetishists, this ad is hoofin' it to Weirdsville, and there's a tin of Skoal Chewbacca waiting for the anonymous Curmudgeon of the Week, who writes, "Next time they should use a nicer set of feet — instead of taking the time to shave a Wookie." Add rolled-up mat confusion and a semi-bizarre product benefit (see below), and Birkenstock still triumphs with a handicapped Good/Bad ratio on the Rate the Ad-o-mometer of 54/46 — it must be a hippie thing. Anyway, here are the results.
5 World-changing 1%
4 Great 13%
3 Good 22%
2 Fair 18%
1 Forgettable 30%
0 Actively Annoying 16%
And here are the fave responses.
4 It's about time they killed the hippie mystique.
0 Since when are dirty hippies interested in fitness?
1 Birkenstocks complement my bong, not my fitness.
1 Is anyone out there really worried about untoned feet?