Rate the Ad: Amnesty International: Olympic Sports

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Last week, Rate the Ad served up a non sequitur celebration of cream, the other dairy product. Cantonese chefs, scrambling around a restaurant kitchen, unsatisfied with what's bubbling on the stove, call up a French-speaking clown. The clown, of course, knows exactly what to add: la creme. We wanted to know if this seemingly unrelated combinations of languages and professions results in a delightful, unexpected tidbit or a stomach-turning :30 spot closer to ketchup on ice cream than chocolate pretzels. "BBDOII," who can't help but reveal he or she helped create this BBDO, Montreal spot, says, "Hilarious. Simple and clever. Finally some outside the box thinking for a dairy product. I like it a lot. Good job for me."

This week, we take a look at ad world as mouthpiece (or ameliorator) of ideological conflict, specifically China's human rights record looming over the 2008 Olympics in Beijing. From TBWA, Paris, print ads for Amnesty International equate Chinese torture with Olympic sports: swimming, weight lifting and archery. In another corner of the network, TBWA/Chiat/Day, Los Angeles has created warm fuzzy TV spots, narrated by Morgan Freeman, for Visa that celebrate athlete's stories and the dedication and humanity throughout the global competition's history, regardless of the host country. Well, which is it? Do you think Paris' portraiture of torture is heavy handed? Do the Visa spots sing too sweet a song that glosses over an undeniable portion of the Olympic picture? Does the TBWA network's involvement in both sides of the contentious issue represent the unavoidable conflict of this summer's games, maybe even client-based business in general? Let us know down below in the comments.

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