Last week, Rate the Ad tried something a little different with coolspotters.com
, a Web site that links celebs and products through a maze of profile pages and oodles of US Weekly
-style photos. The site, launched last week in beta, houses tons of user-generated data and provides for a time-sucking surfing experience, whether it's exploring every product placement in the latest blockbuster or sifting through all the junk Britney consumes. We wanted to know if this site, possibly an advertiser's answer to overpriced celeb endorsement, is a sign of materialistic decay or the next Facebook. Well, we're guessing Rate the Adsters were so drawn into the site—don't hide, we know you were figuring out who on "Entourage" wears your sunglasses—all "soundadvice" had to say was "Pepsi, huh? I had Lin-Lo pegged as a Coke girl."