Rate the Ad: British Humanist Association: Atheist Bus Campaign
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Last time, we looked at a spot that got bumped from airing on ABC. From Al Gore's environmental action group the We Campaign, "Repower America" lists how big oil blocks clean energy with millions in lobbyists, ads and "even scandals." After Gore made headlines at the Clinton Global Initiative conference a few weeks back, ABC switched out the spot, which was originally scheduled to run during "20/20," for something a little less accusatory. The We Campaign has since asked its more than 1.5 million members via email to scold ABC into running the ad. Considering all the fuss, we wanted to know your take on ABC's actions. Was it motivated by big oil's ample ad purse? Did the We Campaign overreact?
In Rate the Adland, most couldn't see the politics for the bad creative. Commenter "jpfarrell19" says "Even though I agree with their intent, the spot itself is a total hack job - the kid with the blocks, the overdone dramatic music, the horrible pacing, unrecognizable newspaper clippings from God knows where, the outrageous claim at the end, etc. It's just plain bad. The We Campaign is probably better off if less people see it anyway. So, next time create something worth looking at - something with even a hint of intelligence - and let's discuss the air time that one receives."
Drawing parallels to the content of the spot, commenter "skris" says, "Even though the spot was terrible from a creative and content standpoint, it's sort of ironic that ABC refused to air it. Seems the ad's lobbying point was in play here."