Last week on Rate the Ad
, we saw Padma Lakshmi get hot and steamy over Western bacon burgers. For Carl's Jr. and Hardee's, the Top Chef
host and ex-model enthusiastically devours an oversize sandwich, complete with excessive cleavage, licking and references to being naughty. We wanted to know if you were enticed, disgusted or downright embarrassed for the established foodie turned sexpot.
Amid the occasional "I need a burger," most in Rate the Adland were unimpressed with both Padma and the creatives. Commenter "jreigelman" says, "Very disappointed when I saw this ad. Even understanding the tone of the Hardee's campaign, it just isn't a good fit--especially for Padma. It definitely degrades her image, and it even seems a little off base from Hardee's. This one misses the mark for me."
Padma's reputation aside, "DAFuller" adds: "I don't believe it. I don't believe the lady, dressed as she is, would be doing what she's doing. I don't believe she cares about the bacon. And I think the thing is just a big cliche. So no, I'm not enticed, No, I'm not disgusted. I'm wishing for better creative."