Amid the occasional "I need a burger," most in Rate the Adland were unimpressed with both Padma and the creatives. Commenter "jreigelman" says, "Very disappointed when I saw this ad. Even understanding the tone of the Hardee's campaign, it just isn't a good fit--especially for Padma. It definitely degrades her image, and it even seems a little off base from Hardee's. This one misses the mark for me."
Padma's reputation aside, "DAFuller" adds: "I don't believe it. I don't believe the lady, dressed as she is, would be doing what she's doing. I don't believe she cares about the bacon. And I think the thing is just a big cliche. So no, I'm not enticed, No, I'm not disgusted. I'm wishing for better creative."
TV viewing habits have changed dramatically in the past two years, but the increase in viewing opportunities across multiple devices and screens gives advertisers more ways to reach their consumers. In fact, 63% of executives believe TV technology provides a better platform to reach targeted consumers. Find out what we learned and what you should know.Learn more