Rate the Ad: Country Life: John Lydon

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Last time on Rate the Ad, we continued a Seth Rogen streak with New Zealand outdoor featuring live tadpoles. DDB, New Zealand built fish tanks for mall displays to promote Judd Apatow's "Knocked Up" airing on Sky Movies with hundreds of tadpoles inside, swimming into a model ovum stuffed full of fish food. Anyone with even vague memories of high school biology class, or a penchant for "Look Who's Talking" movies, can imagine the effect. After the weeks ago ban of the movie poster for Kevin Smith's newest "Zack and Miri Make a Porno," Rate the Ad wanted to know how parents in the audience felt about in-mall science of sex lessons.

And it looks like Rate the Ad moms and pops gave it the go-ahead. Commenter "Bethpedone" says, "As a creative AND a parent -- I stand by my so-called 'damn the man' attitude and response. ; ) I have no problem whatsoever with this IMPROVED Knocked Up poster (better than the sheepish-looking Seth Rogen one we had to view in the States.) God forbid we in the U.S. should expose our children to some creative double entendre -- let alone biology... but hey, let's show 'em violence in movies to the nth degree. In honor of Kevin Smith, I'd say the U.S. (and more specifically, the MPAA) has some views askew."

"ProudPapa" says this sort of display might even help him educate his kiddy: "This is incredibly smart. I showed the entry video to my son Julio and maybe I don't have to have that 'sex talk' with him anymore."

This week, we consider an unlikely recipe: Johnny Rotten and country-style butter. A spot for Country Life, a British butter brand, features the former Sex Pistols lead singer extolling the diary product's virtues in quintessentially British scenes: a stodgy library, a cow-infested country road and somewhere with a black cab and waving Union Jacks. For the punk icon, the move doesn't quite seem in step with his anti-establishment roots, like when the Sex Pistols released "God Save the Queen" in time for Elisabeth II's 1977 silver jubilee. Lydon told the Guardian: "People know I only do things that I want to or that I believe in and I have to do it my way. I've never done anything like this before and never thought I would, but this Country Life ad was made for me and I couldn't resist the opportunity."

So, Sex Pistols fans and otherwise, what do you think? Is it still called selling out decades after the anarchy poster boy defaced t-shirts and scowled? Is anyone confused? Let us know what you think of the spot, and Rotten's post-50 fate, below.
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