Last time on Rate the Ad,
we continued a Seth Rogen streak with New Zealand outdoor featuring live tadpoles. DDB, New Zealand built fish tanks for mall displays to promote Judd Apatow's "Knocked Up" airing on Sky Movies with hundreds of tadpoles inside, swimming into a model ovum stuffed full of fish food. Anyone with even vague memories of high school biology class, or a penchant for "Look Who's Talking" movies, can imagine the effect. After the weeks ago ban of the movie poster for Kevin Smith's newest "Zack and Miri Make a Porno,"
Rate the Ad wanted to know how parents in the audience felt about in-mall science of sex lessons.
And it looks like Rate the Ad moms and pops gave it the go-ahead. Commenter "Bethpedone" says, "As a creative AND a parent -- I stand by my so-called 'damn the man' attitude and response. ; ) I have no problem whatsoever with this IMPROVED Knocked Up poster (better than the sheepish-looking Seth Rogen one we had to view in the States.) God forbid we in the U.S. should expose our children to some creative double entendre -- let alone biology... but hey, let's show 'em violence in movies to the nth degree. In honor of Kevin Smith, I'd say the U.S. (and more specifically, the MPAA) has some views askew."
"ProudPapa" says this sort of display might even help him educate his kiddy: "This is incredibly smart. I showed the entry video to my son Julio and maybe I don't have to have that 'sex talk' with him anymore."