As always, responses to Crispin's antics and what's appropriate for children were all over the map. On the anti-Square Butts side, commenters said the spot was totally off target, inappropriate and that they've already had way too much of BK's king and his eerie plastic grin. Parent and commenter "bec123" says, "A particularly annoying and inappropriate rap ad. It probably will be enjoyed in certain markets NOT associated with children. Sorry, we'll stick to Happy Meals. My kids are freaked out by the weird Burger King anyway and this does nothing to change that. Please save me from having to watch this every twenty minutes for the next three months."
As for positive reviews, some Adsters thought this latest effort fits right in with the Crispin Burger King canon. Commenter "davehelfrey" even used the word genius. To again hear from the parent gallery, "rsw" says, "First, it's funny. And totally on brand. You don't necessarily have to know the original or who Sir-Mix-a-Lot is to appreciate it. But if you do, it works on another level. In fact, it wouldn't have worked as well -- if at all -- if they didn't get Mix-a-Lot for it. I have three kids, and no I don't feel the original -- and certainly not the parody -- are too sexually explicit. Everyone has a butt. Butts can be funny, and square butts even funnier. If you don't get that, you need to pull the stick out of yours. The humor is right in line with the cartoon -- it's often silly and juvenile. And don't assume younger kids don't know the original. My kids do. A lot of kids do. That song has never really gone away. Which is why I expect to hear kids singing this cover version for a while."