Sounds like Dennis better hang up his producer boots to appease viewers like "jfayard" who says, "I want to watch it Again and Again and Again and Again."
This week, we turn to the ever-delicate scale that gauges the balance between copy and art. This Clemenger BBDO print ad for Habitat for Humanity Australia is 100 percent text--at first glance, that is--and blurs the line between the two forms of 2D expression. Take a step back though, and a Magic Eye-style secret reveals itself. Rate the Ad asks: Does it work? In an image-crazy world, does abundant copy even prompt a second look? Do consumers actually read ads? Is the copy strong enough to support the ad if viewers can't see its other face? Tell us what you think.
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