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Rate the Ad: Ikea Typeface

Published on .

Last week we asked you to rate the game faces, er "Playfaces" of PS3 players, a W+K/Tokyo campaign that turned the cameras on gamers in action. The campaign had already drummed up a bit of controversy, for looking uncannily similar to a series of shots of gamers photographer Phil Toledano had shot years ago. Reader Brettwild also did another double take when viewing this ad, opining, "the idea was much stronger when used in the Cannes winning sex toy ads [from Coco de Mer] where the people took shots of their actual climax faces." Subscriber Zeke86 let out a "Yawn," while Dukker took the opportunity to make a more political comment: "That's my Healthcare Reform Debate Face."

Futura is the old Ikea
Futura is the old Ikea
This time around, we ask you to consider another effort that has sparked a lot of ire, at least among typeface aficionados. Ikea recently debuted its 2010 catalog—did you see these cute new stools? Anyway, the annual tome upset a lot of people who noticed that the company's go-to Futura font, which it had used for 50-some years, was now replaced by the more commonplace Verdana, a typeface made for computer screens. Where do you stand on this matter? Should Futura be back in Ikea's future? Should quibblers just let go of their anger and get to shopping? Share your thoughts in the comment section below.
Verdana stay or go?
Verdana stay or go?

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