Last time on Rate the Ad
, we looked at a "social media experiment" from SCPF, Miami. The agency built a social media tool called the Global Period Project, which endeavors to mimic the phenomenon that women in close proximity get on the same menstrual schedule. Could virtual social interactions cause the same effect? Why in the world would an agency want to know? What did you think of the project?
While no one seemed very thrilled about the experiment, the biggest take-away from this analysis of the Global Period Project: enough with the pink already. Commenter "masbrooklyn" says, "Another misogynist attempt at marketing by men to women with Pepto-Bismol-Barbie pink."
There was also some confusion concerning the actual purpose of the project. Commenter "leilan1" speculates, "At first, I thought it might be another experimental buzz generator by P&G for its Tampax brand but, considering the completely cheesy, yet totally boring execution, I think not. The whole approach is one big yawn."