Last time on Rate the Ad,
we looked at a T-Mobile spot from Saatchi & Saatchi, London in which a farm veterinarian sticks his hand up a cow's behind in search of cell phone minutes. In the wake of the now infamous Heinz spot
that was banned for depicting two men kissing, as well as a previous Volkswagen Polo ad that was banned for its likeness to animal cruelty, we wanted to know if this spot would similarly ruffle the feathers of U.K. animal activists or spur calls to the national ad watchdog agency. Well, it sounds like Rate the Ad visitors are more concerned with quality than encouraging unnecessary bovine rectal exams. Commenter "flootje36" was far more offended by the concept than the cow's situation: "Come on, you gotta be kidding me! This is really very lame. Next spot: a surgeon in an operating room? Nurse: 'Find anything?' Doctor: 'Only the appendix.' (Holds it up.) 'No free minutes.' It's not shocking at all, just a very lame concept."