, we examined MTV "Use a Condom" ads that took shape as old-timey porno stills. From Sao Paulo agency Loducca, the ads urge contraceptive use with sepia images of an adventurous threesome with the tagline "Except for AIDS, nothing has changed" over the frolickers' unmentionables. We wanted to know if porno is still porno in sepia, and if anyone was racing to cover Brazilian kids' eyes.
One commenter is worried about those impressionable eyes: "dporridge" says "This is absolutely unacceptable. And, yes, society has a responsibility toward the well-being of children and youth. Sadly, other than force-feeding kids merchandise to nag their parents to buy, advertisers have little care for the youngest component of the population."
As for the question of sepia candy-coating nudity, "not_a_toy" firmly quashes all hopes of slipping bawdiness in with time-worn tones: "Porno is always porno, doesn't matter if it's watercolor, oil painting, black and white, or this sepia. Only thing this campaign educates me is that there was porno even back in silent film era. Wow, really?"