Rate the Ad served up a viral that leaned precariously toward the soft porn aesthetic and, literally, into the toilet. "A Girl, Her Tongue and a Hotel Room"
for hotel chain Extended Stay America features a blonde licking various items in a hotel room with her enthusiastic, lingering tongue. After she's sampled the toilet bowl and seat, she proclaims the room "very clean" and flashes a URL scrawled in marker on the palm of her hand.
From agency Mullen, the viral is sure to turn a few stomachs and crease several brows, all while taking its place in the internet's canon of disturbing and surprising stuff. But strange sometimes means good, right? When asked how they received this seemingly amateur spot, Rate the Adsters all but threw up on our shoes (and truly hoped that the licker got seriously paid). Commenter "bestbuy" says, "The only thing dirtier than this idea is the production value. And speaking of value, the only kind this spot has is shock. I wouldn't leave the light on for whoever did this, because it was targeted at themselves, instead of Extended Stay America's actual customers."
Even the warmest of reviewers, "kskelley1976," wretches slightly before pointing out that this sort of video could only live on the internet: "As disturbing and gross as I find the spot, I couldn't stop watching it either. Also, I have to note that the whole morbid curiosity side of me can't help but wonder if the rooms are really that clean, as well as even being slightly interested in hotel itself. I think the only medium this is good for is web/viral though. I can't even imagine what the parent organizations would do if they got a hold of this on network or even cable television."