Most Adsters say they'll definitely remember the spot, though some needed a little help making the connection from rollerskating babies to Evian.
Calling the babies' plastic sheen memorable, commenter "josiejoe says, "Are they plastic looking? Sure. Did they make me laugh? Hell yah! Will I remember it and the brand it represented? Definitely! Is there or isn't there a connection to the Evian water? That's subjective, but the most important focus of any campaign is 'Will the audience remember it and the product it was tied to?' My opinion is YES."
Representing those who couldn't find the link to the bottled water brand, commenter "pasha" couldn't help but smirk: "Amusing yet lacking. I'd remember the ad I just wouldn't remember Evian. Babies = youth and vitality = Evian doesn't establish a strong connection. Cute, 'real' six- or eight-year-olds dancing may have proved to be a better option, if we must insist on following this path. Though, I do think that the first iteration was where it should have ended."
Show off rich, innovative advertising. B-to-b marketers are wrestling with their own unique challenges--and proving that theyâ€™ve got what it takes to close the deal. Join an impressive group of past winners that includes Adobe, Avon, Cisco, Oakley, Time Warner Cable Media and more.
Extended Deadline: October 19, 2015. Enter now.