Last week on Rate the Ad
, we offered up the second Evian spot starring babies doing un-baby-like things. From BETC Euro RSCG, the 2009 efforts finds a gaggle of infants zipping around on roller skates amidst fly tunes from a boombox. The effort has garnered lots of online attention (and 6 million You Tube views). But we wanted to know, is this how Evian makes you feel? Are the babies made out of plastic? Did the army of babies concept warrant a reprise in the first place?
Most Adsters say they'll definitely remember the spot, though some needed a little help making the connection from rollerskating babies to Evian.
Calling the babies' plastic sheen memorable, commenter "josiejoe says, "Are they plastic looking? Sure. Did they make me laugh? Hell yah! Will I remember it and the brand it represented? Definitely! Is there or isn't there a connection to the Evian water? That's subjective, but the most important focus of any campaign is 'Will the audience remember it and the product it was tied to?' My opinion is YES."
Representing those who couldn't find the link to the bottled water brand, commenter "pasha" couldn't help but smirk: "Amusing yet lacking. I'd remember the ad I just wouldn't remember Evian. Babies = youth and vitality = Evian doesn't establish a strong connection. Cute, 'real' six- or eight-year-olds dancing may have proved to be a better option, if we must insist on following this path. Though, I do think that the first iteration was where it should have ended."