Rate the Ad: MTV: Vintage Porn

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Last week, we looked at Computer Tan, a campaign for U.K. skin cancer charity Sckin that took the form of a cheesy infomercial for a harebrained product. The viral video features a bubbly, orangish office drone-ette pushing Computer Tan, a site that turns your computer screen into a tanning bed. She urges cube-dwellers online for a free trial, which really turns out to be some blue lights that eventually fade into graphic images of lesions and a message about skin cancer after a few minutes. We wanted to know if these fake-vertising tactics worked for the charity. Were you heartbroken you too couldn't get an unnatural glow from sitting in front of your computer? Did you have the patience to follow along until the real scheme was uncovered? Well, judging from the lone vote for "lame," it looks like Sckin's fake-out, from McCann London, impressed a few ad folk.

One Computer Tan enthusiast, "chrisraw," loved the share function: "I reckon it's one of the best charity/awareness campaigns I have ever seen. Not only is it done in a fun way but it also get the message across clearly and can be easily spread to gullible friends worldwide by using the share buttons after the fake tanning session is over." Though, with his praise of the campaign, "jfinchhowell" pointed out that it took many steps to finally reach Sckin's message.

This week, we turn to some vintage porn out of a Brazilian agency. For a MTV "Use a Condom" campaign, Sao Paulo agency Loducca took old-timey, sepia images of a racy threesome (stills from a silent porno, perhaps?) and the strategically placed the tagline "Except for AIDS, nothing has changed" to prove the timelessness of whoopee and the modern need for a contraceptive sheath. Well, what do you think? Gratuitous? Effective? Does sepia dilute graphic sex? Is anyone worried about the eyes of Brazilian children? Share your thoughts on the work, below.
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