Rate the Ad: Obama Administration: Recovery Emblem
Published on .
Last week, we looked at an Alpo campaign to bring dogness back. In the spot, Fallon, Minneapolis sent two saviors out into the world of high-end doggie massages and canine couture to bring the antidote to un-dogly foofiness - Alpo dog food - to over-pampered pets. We wanted to know if this campaign makes Alpo the doggie Axe or if it's Recession inspired. Whatever it is, Rate the Adsters certainly liked it.
Many thought the insight into the overly coddled dog trend, which existed way before these tough economic times, is spot on. Commenter "andrejdwin" says, "The timing's right and the campaign would have been super cool even two years ago. Let's face it, Paris Hilton-inspired tiny little rats—sorry, dogs—in handbags and treating them like cats is a trend a lot of dog lovers are opposed to. This campaign plays off this insight and gives them something to strongly relate to—ergo, start loving the brand, no matter what the economic situation."
One commenter "MATSNL65" wanted a little more ham in the delivery though: "On the execution of the various touch points of media, I wish the creative team had the energy to give me the excitement of what it is to be a dog. The Alpo rescue team lacks energy or eccentricity. The dogs aren't shown to be 'dogs' again after eating Alpo. You don't have to go outside of brand but you should complete the story by at least having the animals run and play catch."