we offered up a spot that recasts a classic scene from the movies with pants-less sports heroes. For the latest version of video game Guitar Hero
, Kobe, A-Rod, Tony Hawk and Michael Phelps reenact Tom Cruise's famed lip synch in the living room from "Risky Business," complete with copycat costumes, set and dance moves. To show that anyone can play Guitar Hero 4
(though most have experienced the title's new capabilities via competitor Rock Band
), each sports titan picked up an instrument—in Kobe's case, a microphone—and rocked out to Bog Seger's "Old Time Rock and Roll." Was resurrecting one of the most memorable moments in film worthy of the spot? Was star power enough? And, overall, is this spot good, bad or just plain ugly?
Not hiding the fact that this commenter hails from an agency in the same network as the spot creator DDB, Los Angeles, "ddbseattle" sings the "Risky" rip-off's praises: "I'm in a cheeky mood, but I find this spot delightful. To me, it really gets at the core of what GH
is all about—that everyone can win. Skateboarder, accountant, swimmer, lawyer . . . it's one of those rare video games that doesn't take years to play and understand, and I think they found a clever way to express that idea. And is celebrity a bit of borrowed interest? Sure. But I think this is an example of it working."
Another commenter, reflecting the Rate the Ad crew's majority opinion, could not be called a fan of the work. "Bwbutton" says, "Worst. Ad. Ever. If the budget is going to get blown, why not have fireworks and explosions instead of people who can't act? They're athletes for a reason. Why spend the money on them?"