Last week on Rate the Ad
, we took a look at an animated frolic featuring Tiger Woods and a forest of furry friends. For the Tiger-branded Gatorade Focus sports drink, TBWA, LA created a spot featuring a young cartoon Woods who works through moments of doubt with talking and singing animals. We wanted to know what you thought of the strange pairing of a kiddy Disney-aesthetic, self-confidence and the golf god himself. Well, when it came to an animated Woods and the outburst of song, there were a lot raised eyebrows in Rate the Ad Land.
Commenter "pv" says, "These are nice but I had to rewatch them when they came on TV because it was the biggest WTF I've experienced in months. These feel so far off brand....Tiger's so inspiring in the flesh, why not use that? This is a big fail in my humble opinion."
Attempting to discern the target demographic, "rdjwilliams" adds, "If the target market is elementary school-age kids who aspire to play golf and are not too jaded to enjoy the old school Disney-like theme, then this is on the mark. Otherwise, it's cute but ineffective."