Last week on Rate the Ad
, we offered up the Facebook-released spot for the Palm Pre that features 1,000 martial artists. In the ad, from Modernista! and production company m ss ng p eces, Shaolin Tagou Kung Fu students perform in unison around a woman interacting with the new smart phone. We wanted to see if you could parse the spot's symbolism, or if the martial arts talent is well paired with technology, especially considering the explicit, product demo-like precedent the iPhone spots have set.
Well, it looks like the elliptical technique was in fact welcome, at least with commenter "Elrin." He says, "I loved the 'connected' imagery between phone and user as translated by the Shaolin. Music was serene and engaging. I was quite riveted. If you watch closely the martial arts does show itself. So no it's not a waste. Could you have used synchronized dancers/gymnasts/swimmers, in their own settings of course? Sure! But the impact of ease (through the Zen serenity scene supplied by local) of use displayed here was perfect. It gets the message across and I remember the product. Show me more! To me it is the first phone since the iPhone I have wanted to look at."