, we wanted to see if Rate the Ad could pick the Doritos "Crash the Super Bowl
" contest winner. For the third year, Doritos called for consumer-generated :30s, had users vote for their favorites and aired the winning spot during the Big Game. This year, "Free Doritos!"
took first, and "Power of the Crunch"
also saw air time. What's more, for grabbing the #1 spot on the USA Today ad meter
from 10-year champion Anheuser Busch, Doritos paid "Free Doritos!" creators Joe and Dave Herbert a cool million. Unfortunately, Rate the Ad's ad goodness meter was a little off this year--most didn't even give the CGM a fighting chance.