Last time, Rate the Ad featured DDB, San Francisco's bleeped-out, "hardcore clean" Tilex spot
, which touts the rampage approach to cleaning the tub. The spot's only character, a lady with no trace of a Suzy-homemaker apron, busts through the bathroom wall in her car and curses her brains out while zapping tile scum with Tilex.
Heavy-handed or refreshing for a category that loves housewife stereotypes? The unusual approach earned both applause and scowls from Rate the Ad-sters. Viewer "patula212" called the execution "simple and clever" and "sarguello" lauded it as "outside the box thinking." Commenter "whatever" celebrated the spot as someone who's sick of seeing side-by-side kitchen counter bacteria comparisons. On the other side, "ljones" chimed in, "Misses the mark. I get what they mean but it's a little over the top." And, most eloquently, "rrrandrsf" added, "F@&$!*g confusing."