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Rate the Ad: Terminator: Resistance 2018
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Last week on Rate the Ad, we took a look at Crispin Porter + Bogusky's latest for Burger King. Crispin transformed the Burger King and a couple of similarly plastic-faced thugs into Kingons to hawk BK's Star Trek-themed drinking glasses. We asked Trekkies and otherwise, what do you think? Cool swag promo or enough already? Well, once again, Adsters were split. But, one thing's for sure: most everyone loves the nipple twist.
Representing the defenders of the Kingons, commenter l.21 says, "It's fast food, not dining with royalty. Part of BK's brand is silliness. It's funny and speaks to their target audience--adult males 20-40 stuck in their teens. You really think they're going to come just for the cups? Hee hee, nipple twist."
And on the other side were those sick of the creepy King and ready for Crispin to serve up a new angle. Commenter "doctorsid" says, "It's not quite as bad as the spoof on Spongebob, but this is pretty lame as well. I think in the age of special effects, real creativity has taken a back seat. The King needs a makeover for sure."