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Rate The Ad: Tilex: Car

Published on . 6

Last week's edition featured Sancho BBDO Colombia's outdoor effort to promote a march against the Colombian rebel group FARC. The agency, along with Omnicom's media arm, chained actors to bus stops along with posters telling passers-by "Since you can do it, go out and march against FARC." The characters represent a farmer, a policeman and Ingrid Betancourt, a crusading Colombian senator kidnapped by FARC in 2002 and believed to be near death.
Commenter "matejczyk" said of the work, "It's great. So refreshing to see the advertising community get behind a cause that actually matters, rather than the typical Hollywood causes-celeb."

This week, we take a look at a new Tilex spot by DDB, San Francisco that takes the hard approach to fighting bathroom dirt and grime. While some of us get annoyed or slightly grossed out by the various spores, mold and fungi that thrive in our bathroom, this lady goes off the deep end. Over the top for household cleansing? Or an appropriately funny send-up of our collective scorn for scrubbing the damn tub? Also, any lip readers in the house? We thought we caught a see-you-next-Tuesday in there.
Check out the work and let us know what you think.
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