Aol. describes its new logo as "a simple, confident logotype, revealed by ever-changing images. It's one consistent logo with countless ways to reveal."
How do you describe it?
Do the lower case letters and period make AOL seem hip and definitive? Is it trying too hard? Or not trying hard enough? Rate the logo below.
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more