×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Catherine Muriel's Favorite Business Books

Published on .

Catherine Muriel

CMO, E-Loan

Moneyball, by Michael Lewis "Illuminates the value of analytics and how you can apply these tools to everyday marketing and business decisions."

SEObook.com, by Aaron Wall "Demystifies organic search by giving you practical tips and search-engine-optimization strategies."

Freakonomics, by Steven D. Levitt and Stephen J. Dubner "Shows that if you look at the numbers and interpret them correctly, you can use analytic facts to draw some powerful conclusions and really determine what is going on, why things happen and what truly works."
In this article:
Most Popular