This Gold-plated cinema spot by Black Rocket was an instant hit, and it's easy to see why: the :90 has a sparkling storyline (woman's shopping pal is a mannequin), a well-defined arc (she eventually loses her boyfriend to her artificial friend) and a catchy - perhaps too catchy - jingle, written by the agency creatives. Sing along: "I've said it before and I'll say it again. My best friend is a maaannnaaaquin . . ."
Client: Lucky Magazine Agency: Black Rocket CDs: Bob Kerstetter, Steve Stone AD: Phil Covitz CWs: Warren Cockrel, Dave Loew Agency Producer: Stacey Higgins Director: Baker Smith/Tate & Partners Editor: Bob Frisk/Phoenix Editorial Sound Design: Ripe Sound