Recognized as the most successful marriage to date of film and the internet, BMW's online series "The Hire,", from Fallon/Minneapolis and Anonymous Content, took Best of Show honors at both the One Show and One Show Interactive. Easily the most influential marketing effort of 2001, BMW Films - which was named Campaign of the Year by Creativity - is already inspiring other brands, like Nissan, which recently released an anime short, Master of the Sixth Speed, aimed at hot rod aficionados, via TBWA/Chiat/Day/L.A. But BMWfilms.com - which enlisted acclaimed directors, along with celebs like Clive Owen, Mickey Rourke and Madonna, to create five action-packed mini-movies that showcase both the cars and the internet as an entertainment and marketing medium - still rules the road, as well as the info highway. And it's not over yet. New episodes of the online series are slated to break later this year.
Client: BMW Agency: Fallon ECD: David Lubars ACD: Bruce Bildsten CWs: Joe Sweet, Chuck Carlson Agency Producers: Robyn Boardman, Michael Aaron, Aristides, McGarry, Robert Van De Weteringe Buys Tepas Blank Directors: John Frankenheimer, Wong Kar Wai, Ang Lee, Guy Ritchie, Alejandro Gonzalez Inarritu/Anonymous Content Interactive CD: Kevin Flatt Interactive CW: Chuck Carlson Designers: Brooke Posard, Mark Sandau Photographer: Mark LaFavor, Shawn Michienzi Illustrator: Anderson Imaging