January's Guest Review

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Mike Wilson
Mike Wilson
Tor Myhren

Answer Car Insurance "UFO"
Even if no one else believes you, Answer will.

MW: I get the strategy - an insurance company that'll take you seriously no matter what. Seems like a good brief to work with. But the spot just falls flat. The opening scene is interesting but then the gag goes on way too long. I wonder if "Every problem has a solution" is really the payoff or if something has been lost in translation. Doesn't seem to pay off the spot. Oh, yeah, this guy needs to get some new friends.
One star.

TM: I hate when people say, "It's pretty good, ya know, for the category." But let's face it, insurance is boring. So is insurance advertising. To its credit, this ad takes you for a nice little ride and leaves you feeling nice about Answer. Pretty good, ya know, for the category.
Two stars.


Haggar "Gentlemen's Supply Company"
The merits of manly pants are explained in these copyheavy print pieces.

MW: I like the effort put into the writing here. The ads have some scratch and they give me some real meat on Haggar. Strategically, I love that Haggar is taking a stand. But Haggar being "The Gentlemen's Supply Company" is a disconnect. These feel more like clothes for guys who get their hands dirty.
Three stars.

TM: These are a bit like air. You breathe in and hardly notice at all. You breathe out, same. Innocuous, air is, but always there to be ignored.
One star.


Fresh Up "Revival Guy"
Fresh Up's totally rad Revival Guy turns ordinary situations awesome.

MW: This is just annoying. Really annoying. I'm generally not a big fan of campy stuff because it always feels like it's trying way too hard. This just feels like a weaker version of the Starbucks idea from a couple of years ago. Not fresh. Probably a fun shoot, though.
No stars.

TM: This thing is just dumb enough to be kind of funny. Not urinate-onyourself funny, but amusing. At worst, you remember the name Freshup and maybe have that bad song stuck in your head. At best, you're reminded of that great Starbucks spot with Survivor singing "Roy! RoyRoyRoy!" Now, that's funny.
Three stars.


Durex "The Pants Whisperer"
Penis genius Caressa guides dudes through troubles with their tallywhackers at ThePantsWhisperer.com.

MW: This is *#@!ing funny. Especially if you're a guy, 18-25. You can't really ask for more than something that's entertaining enough to go viral. (Viral in a good way.) I would send this around to friends. The penis name generator is very funny; I got Reggie the Womb Raider. Manly. Manly. Manly.
Four stars.

TM: Let me say up front, I like a cock joke as much as the next guy. And according to this site, my joint's name is Duane the Fat Ninja. This makes me happy. I also like the Dickorations cutout bits. But my fave is the Bang it! section, which is a great hook for user content and repeat traffic.
Three stars.

Street Review

Melanie Masserant
Melanie Masserant
Melanie lives in Greenpoint, Brooklyn, and has an affinity for cats and anything Baltic.

Answer Car Insurance "UFO"

This caught my attention - the extraterrestrial theme is always a good hook. Even though the aliens didn't abduct him for questioning and probing, I was curious about what the spot was for. Overall, the content is quirky without trying too hard, like those Geico commercials featuring the modernday cavemen.
Four stars.
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