As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.
If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.
FedEx Kinko's "Coffee"
A big sight gag of an overreaction in the office.
PN: A man sloppily chugs a pot of coffee in a meeting when he expects to have to pull an all-nighter, unaware that FedEx Kinko's is the answer to his problems. It's a funny idea about a boring subject. Great casting, great timing, and FedEx Kinko's is a great client for doing it. But someone might want to fix that coffee machine. It doesn't seem to keep the coffee very hot. Four stars.
JB: It gets the message across, but it's just following a tried-and-tested formula. Nothing original or outstanding here. If it's a joke, then I suppose I should be laughing. Two stars.
Sony PS3 "This Is Living"
An online hotel houses the chronicles of some crazy characters at the elaborate ThisIsLiving.tv.
PN: Heavy mental involvement required. I love it. This is a great example of pulling you into a story. I wish there was a simple explanation of this experience, so let me just say, go try it yourself. My guess is there are many secrets to uncover, and I didn't have the proper amount of time to discover many. I did figure out how to kill the flying butterfly, which was cool. Four stars.
JB: This website has very impressive animations and transitions, a really cool design, and the use of sound and video support it well. The only problem is I had to spend 20 minutes trying to understand what to do. Surely the point of it can't be just to move around the different rooms? If "This is living," then maybe I need to get a life because I just don't get it! Three stars.