Chris Mitton, Group Creative Director, Ogilvy & Mather, New York
Chris Beresford-Hill, Copywriter, Goodby, Silverstein & Partners
Orkin Pizza: Pizza Delivery
That skuzzy pizza guy with the dusty exoskeleton is back on the job.
CM: A giant talking roach brings an unsuspecting housewife a pizza she didn't order, so far, so interesting. Then the Orkin guy shows up and things go downhill. It doesn't help that he is creepier than the roach. I enjoyed the hapless insect driving by at the end, although I do wish he was driving a bug.
CB-H: The spot has a super simple idea—bugs want to get into your house. Unfortunately, we're pulled away from this simple idea in a series of cuts where the Orkin man appears, inspects the house, sticks an Orkin sign in the yard, etc. I'm willing to bet all that stuff wasn't in the first draft of the script. I'm not a big fan of buttons, but the dirtbag bug cruising in the low rider is pretty funny. Two Stars
Absolut: A Vodka Movie
Comedians do a commercial.
CM: Zach Galifianakis and Tim and Eric were commissioned by Absolut Vodka to make a film for their website. They were told they could do anything they wanted. Unfortunately they did. The joke of the piece involves Zach losing it and repeatedly yelling, "IT'S NOT FUNNY!" I couldn't agree more. No Stars
CB-H: My first instinct was to ask "where does this 3:22 live?" But then I realized the budget was probably so low if 500 people watch it, it was worth it. It's funny as hell. Comedy can be kind of lazy nowadays, with dialogue that relies on non-sequiturs for laughs. But this thing is original. The ice clinks, the drama surrounding the hot tub, I wish my fucked up brain could come up with more stuff like that. Four Stars
Fernet 1882: Recaldes
Remembering a rally legend.
CM: Fernet 1882 brings us 1,882 identical life-sized cardboard cutouts of Argentinian racing driver Jorge Recalde over three hectares of hillside. The brand has a rich history of crazy random advertising and this is no exception. In England we actually had a Formula One driver called Graham Hill...oh no, sorry, that would have made sense. Two Stars
CB-H: This whole thing is big, bold and definitely a sight that would make people stop in their tracks. The product: Fernet 1882. The installation: 1,882 cut outs of rally legend Jorge Recalde. I'm not sure exactly what the point is, or how many people will count the cutouts and make the connection, but to be honest, there's a fair amount that flies over my head. All I can think about is that I really hope for their sake it doesn't rain. Two Stars
Magnum: Magnum Manor
Visit Eva Longoria's palatial digs and meet her oddball entourage.
CM: Eva Longoria hosts an online fantasy destination for desperate housewives looking for temptation. Various guys interact with the viewer patronizingly and then try to sell her ice cream. Frankly, I found the Orkin roach more appealing. No Stars
CB-H: I can't believe I am saying this, but I don't think I want a deeper experience with Eva Longoria. It seems to check all the microsite boxes. It's got a downloadable widget, you can send something to a friend, and there's a section where we meet a character and by clicking on one of several "moods," he behaves differently. It's all done well, but it doesn't seem to push too many boundaries. The shaman catching your cursor was an unexpected surprise. Two Stars
When not working as a Web Producer for CBC.ca/thehour, Brian combs his mustache.
Absolut: A Vodka Movie
Amazing how in three minutes and 23 seconds I can feel excited, confused, horrified and still not know what the hell I'd just watched when it was all over—kind of like No Country For Old Men: The Internet Ad. The funniest scenes were the two involving vodka, a rather suave move to help viewers associate Absolut with good times, humor and ending uncomfortable silences. Three Stars